Target Marketing for Propane Marketers MarketPropane

Problem: Propane Service areas don’t match up with traditional marketing boundaries.

Propane Marketers have traditionally had to over market to be sure they reached all potential customers in their propane service area–or they had to choose to under market to eliminate waste in their marketing budget. This leads to missed opportunities. Bottom line: wasted marketing expense or missed opportunity. Both are bad in the competitive propane market.

MarketPropane solves the problem.

Our GIS for Marketing Platform allows propane marketers to target their marketing ONLY inside of their propane service area—at the address level. Most key advertising mediums may be targeted in this way. Now you are in control of your message and who receives it.

Propane marketers can target direct mail and digital display ads–at the address-level and only within your propane service area.

Even Facebook sponsored ads can be targeted with high-level accuracy when it’s done right.

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GIS for Marketing is the answer

Our Marketing Tools

GIS for Marketing

Marketing that is sent to natural gas users is a waste of a propane marketer's budget. All marketing needs to target the propane service area--and avoid natural gas users. The process for getting from maps-to-marketing is easy and painless and the reward is major.

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Propane Marketing Portal

Get all of your Propane Marketing Fulfillment here: direct mail, digital marketing, Facebook Sponsored Ads, yards signs, print, promotional items and more. It's all here.

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Multi-Channel Marketing

A typical prospect averages seven different points of contact (work email, personal email, phone, etc) that are accessed from 3 - 5 devices. Are you reaching prospects on all of these?

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Targeting & Segmenting

A great offer and amazing creative still won't sell to the wrong prospect. You must target your propane marketing to the right homes and businesses inside of your service area! Address-level targeting can be used for direct mail AND digital advertising.

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Address-Level Tracking

If you target at the address-level, you should track at the address-level. Tracking is much more than a call tracking phone number. In today's environment, marketers need address-level tracking across all channels.

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Match Back Analysis & Predictive Modeling

Predictive Modeling distills high response from your total marketing universe. Match Back Analysis closes the marketing loop by providing address-level response analysis.

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